Stories Behind the Sales: November in Pacific Heights

Cynthia Traina
Dec 11, 2025
2 min read

*SOLD for $6,400,000! 1864 Greenwich St, San Francisco — Buyer Represented by Cynthia Traina*

In November, the real estate market across Pacific Heights, Cow Hollow, Presidio Heights, and Lower Pacific Heights delivered a mix of record-setting luxury, fixer-upper opportunities, and steady condo activity.

Single-Family Homes: A Showcase of Contrasts

The Showcase Home Returns:The month’s headline belonged to 2898 Broadway Street, once the famed Showcase Home. Originally listed at $26 million, it ultimately closed at $17.75 million. Spanning more than 11,000 square feet, the sale reflects both the enduring prestige of Broadway’s “Gold Coast” and the reality of today’s market, where even trophy properties adjust to meet demand.
A Special Purchase in Cow Hollow:I had the privilege of guiding my client through the purchase of 1864 Greenwich Street, a stunning custom residence in Cow Hollow that closed at $6.4 million. With more than 5,200 square feet, five bedrooms, and six baths, the home strikes a beautiful balance between luxury and livability. At $1,216 per square foot, this sale reflects the enduring appeal of Cow Hollow — a neighborhood where buyers are drawn to spacious layouts, modern finishes, and a vibrant community
Jackson Street Fixer:On the other end of the spectrum, 2198 Jackson Street sold for $4.125 million after 91 days on the market. Formerly a time-share building, the property traded at just $548 per square foot, the lowest in the dataset. With its coveted Pacific Heights address, the sale represents a rare opportunity: with a few million in renovations, this fixer could transform into one of the neighborhood’s most desirable homes.

*Pacific Heights Single Family Homes Market Trends for November 2025*

Condominiums: Steady Momentum

While single-family homes showed dramatic swings, the condo market remained active and diverse:

Luxury Closings:
- 2957 Jackson Street sold for $3.4 million, achieving nearly $1,500 per square foot.
- 2820 Greenwich Street #3 closed at $2.8 million, with a strong $1,509 per square foot.
- New construction at 1650 Broadway #104 found a buyer quickly at $1.28 million, highlighting demand for turnkey luxury.
Entry-Level Options:
1914 Pine Street #5 closed at just $332,652, offering a remodeled one-bedroom at a price point rarely seen in District 6.
1819 Lyon Street #3 sold for $627,000, another reminder that Lower Pacific Heights continues to provide accessible entry into the market.

*Pacific Heights Condo Homes Market Trends for November 2025*

Reading the Market

November’s numbers reveal a market of extremes:

Ultra-luxury homes like Broadway’s Showcase continue to attract buyers, though at adjusted prices.
Fixer opportunities — such as Jackson Street — show that location remains king, even when condition lags.
Condominiums provide a steady stream of activity, balancing affordability with luxury, and keeping transaction volume healthy.

Takeaway

From a $17.75 million Showcase Home to a $332,000 condo, November underscored the breadth of San Francisco’s market. Buyers are still willing to pay top dollar for turnkey luxury, but they’re equally ready to invest in properties with potential. For sellers, the lesson is clear: pricing and positioning matter more than ever in a market defined by contrasts.